I have watched people I care about struggle with their weight for years. Decades, for some. A diet, a program, a new app, another diet. And the same ending every time. Back where they started, often more tired than before.
Today there is actually new hope. Modern medical treatments have changed what is possible. But they are rarely enough on their own.
That is where most digital clinics fall short. A prescription goes out, a couple of generic tips, then silence. That is not care. That is distribution.
At Ebba we do things differently. If the doctor assesses that medication is appropriate according to approved indications, it becomes part of the plan, but never the whole plan. What we build around the treatment matters just as much: a doctor who genuinely stays with you, and AI support that is there between visits, for the small things that come up on a Sunday evening or a Tuesday morning.
It is always your doctor who makes the medical assessment and the decisions about your plan. The AI is support in your everyday life, nothing else, and that line is not blurry.
People deserve more than a prescription. They deserve someone who is still there the day after. And the day after that. That is what we are building at Ebba. And we have only just begun.
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